This is The Story of a Step

Genworth

This is The Story of a Step

This is The Story of a Step

Genworth

This beautifully clear and simple animation needed a perfect soundtrack to lead viewers through quite a bit of information and to punctuate the fantastic designs onscreen. The spot was written by one of New York's leading and longest serving creative directors, Joyce King Thomas, the mind behind Mastercard's "Priceless" campaign.