The Underwear Rule

NSPCC

The Underwear Rule

The Underwear Rule

NSPCC

Working with Inferno and Joanna Bailey at Bare Films, we provided this jaunty swing number to compliment the kids talking shop about their privates and to underline this serious message from the NSPCC. Rarely do advertisers opt for Jazz, so it was a real pleasure to get involved with this project, which was fun and yet for a seriously worthwhile cause.