If you're 5 years old or more you'll possibly remember the original version of this Stroke Awareness campaign; essentially what we have here are cover versions of that pair (this new version is also one of two ads) featuring new cast, different locations and of course the important inclusion of a smart phone. We think someone said the reason for the re-shoot is because the phone shot in the original ads date it. That could be bollox but hey, this is advertising! The main difference this time though is the inclusion of a music track which is where we came in. The brief was pretty simple, make it scary and don't put a tune in, so we did and didn't accordingly and this bum clencher is what we came up with.

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