Anthem

Orbit

Anthem

Anthem

Orbit

Orbit, the world’s most iconic chewing gum has seen a major global rebrand providing chewers around the world with their Time To Shine. Employed as the project’s music partner, Adelphoi Music worked alongside Energy BBDO’s teams in both Chicago and Shanghai to craft unique soundtracks for each respective market. A meticulous six-week production process left no stone unturned in creating the aspirational voice that the campaign rightly deserved.