Corporate Identity

We were commissioned by Red Bee Media and BBC Marketing to create the new BBC identity. We were asked to create a track that would challenge and excite their audience about what is coming up next on TV, radio, internet and DVD. Inspired by the visual movements and the light and dark concept, we set about creating a dramatic, up-beat, emotive track using guitars, bass, piano, drums and live strings, that builds to a climax. The graphics are accompanied by sound design elements to enhance the physicality of the glass blocks and the logo resolve. These were created using treated reversed guitar, synths and a sprinkling of Adelphoi magic.