Fundamentals A-Z

Amazon

Fundamentals A-Z

Fundamentals A-Z

Amazon

Amazon / D1, London / Stink, London / Original Composition

Working with Amazon's in-house creative division we delivered what we term a campaign composition

"A campaign composition" you say, (eyes rolling), do please enlighten me?! 

Yes, a campaign composition - a suite of arrangements on 1 piece of music that works across a variety of content for a whole campaign. 

The films in the campaign depict a variety of situations, some amusing, some more tender and another in a more wholesome, family setting. This same composition had to deliver the right tone and emotional qualities but retaining the recognition factor. "But, but why?" you ask. Well for synergy of course, it's one thing for everything to have visual unity, doing it sonically is arguably more powerful. The audience doesn't even have to look at the screen and they are reminded of the brand. 

The in-house composition team at Adelphoi contributed to the suite, experimenting with harmony, tempo and instrumentation to deliver the perfect accompaniment across film, Radio and cinema content for the campaign.