The Red Brick Road came to us with this fantastic challenge for Spring. Henrik Hallgren at Rogue shot this beautifully crafted commercial, showing a mother and her effortless glide through life. All whilst she and her family look the part in Florence & Fred, Tesco's clothing range. The brief was to find something uplifting and easygoing that reflected the action perfectly. We suggested the phenomenal "Feel The Love" by Cut Copy and everyone agreed it worked perfectly!