Better start thinking of those Christmas gifts! December is upon us and we are already inundated with festive commercials to persuade us to spend ever more and buy our nearest and dearest's love. M&C Saatchi came to us with these idents for Currys PC World. Directed by the ever brilliant Mark Denton through Coy! Communications, the ads bring out the gift giving hero in us all! We provided a traditional Christmas tra-la-la and then transform it to illustrate the heroes onscreen.