A podcast about audio branding by Adelphoi Music and Advertising Week.
Hosted by Jamie Masters.
In Part 4 of his deep dive into sonic logos, Jamie looks into the power of repetition and its place within audio branding. Using both the scientific evidence of the ‘mere exposure effect’ and his own observations of how we respond to musical repetitions in the real world, Jamie makes the case for repetition as a basic branding virtue, and argues that for sonic logos it is at least as important as the content.
You can read more here.