A podcast about audio branding by Adelphoi Music and Advertising Week. Hosted by Jamie Masters.

In the latest edition of the Adelphoi podcast, Jamie is joined by Adelphoi colleague Mike, to discuss interactive audio ads. With the apparently unstoppable rise of voice technologies in recent years, it was perhaps inevitable that we’d start talking to our ads, and in the last couple of years these ads have been slowly rolled out and trialled on music and podcast platforms like Pandora, with impressive results.

These ads are an interesting new development, with a sort of sci-fi vision and backed by a bit of utopian rhetoric.

We looked into how the ads work, the claims being made about them, and how they might change the advertising experience for customers and brands.