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We'll be exploring the idea and phenomenon of an "anthem" and what this means for brands, people and cultures around the world. 

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This session will explore the power of the anthem.

The word is most commonly synonymised with nations.

But anthems go further than that; Sports teams have them, pop artists write them, ad agencies all over the world want one.

But can a brand have an anthem and if you’re a marketeer, how do you “get” one?

We sit down with brands, technology entrepreneurs and composers to to discuss the cultural phenomenon of the anthem and the unexploited opportunity for brands across the world.