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  • Brands and Anthems

    Brands and Anthems

    SXSW 2018

    Voting is open for SXSW 2018 through PanelPicker and we're in the market for your vote to help make our panel discussion happen! 

    We'll be exploring the idea and phenomenon of an "anthem" and what this means for brands, people and cultures around the world. 

    See the full blurb below and give the panel a vote HERE <<<<<<<

    Thanks from the Adelphoi team! 

    This session will explore the power of the anthem.

    The word is most commonly synonymised with nations.

    But anthems go further than that; Sports teams have them, pop artists write them, ad agencies all over the world want one.

    But can a brand have an anthem and if you’re a marketeer, how do you “get” one?

    We sit down with brands, technology entrepreneurs and composers to to discuss the cultural phenomenon of the anthem and the unexploited opportunity for brands across the world.