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Music Supervision | Client: Amazon Alexa / Agency: Joint London

Amazon promotes its latest product, The Echo Auto, with a sentimental spot demonstrating how users can show they care from afar.

The music of Emahoy Tseg 'Homesickness' soundtracks the film, which delivers the perfect balance of warm, relaxing and understated tones without being too sleepy.

Interestingly Emahoy is a classically trained nun from Ethiopia, who has dedicated her life to working in music with her Music Foundation giving disadvantaged children access to music education. You can find out more about here. 

Director Jake Scott, RSA