Gatorade Drink Water

Bespoke Composition | Client: Gatorade | Agency: 180 Amsterdam

This brilliant mini mockumentary came about as a spin-off to Gatorade's Active Hydration campaign, which we worked on with our friends at 180 Amsterdam. Its protagonist is Drink Water Rivera, a young man from the Philippines who recently went viral due to his unusual birth name. Over a minute and a half, the film covers Drink Water's deep love for hydration, doing as his name says at home, school, in the office, and at a bar. In the final reveal, at an exercise class, we discover that Drink Water drinks Gatorade No Sugar, because 'sweat isn't just water'.

We worked with composer, Ashley Bates, to craft the wistful and gorgeous slide guitar track that underpins the narrative. It's full of character and ambiguity, both plaintive and optimistic, serious and playful.