Re-Record | Client: Amazon / Agency: Lucky Generals
Amazon's 2018 Holiday Campaign is here, and sees the return of the singing boxes from 2017's festive campaign - this time around, they're voicing our re-record of The Jacksons' 1981 smash hit 'Can You Feel It?'
Directed by Frederik Bond (Sonny), the films feature a whimsical cast that interacts with more of the Amazon world — Alexa, Amazon Lockers and the warehouse Kiva robots — and fully embraces the spirit of the holiday season.
Adelphoi's Ashley Bates joined forces with arranger-conductor John Clayton (Quincy Jones, Nina Simone, Count Basie, Paul McCartney, Etta James). Together they created a brand new version of the track, recorded with Metropole Orkest at their home in The Netherlands, with a vocal ensemble featuring 13 lead vocalists, a 20 strong tailor-made choir, lead by Sam Chaplin (Choir With No Name, Jazzbomb, Justice For Grenfell).
John Clayton says "The task was to revisit Michael Jackson’s music in a way that would support Adelphoi and Ashley's vision for this project. My closeness to MJ’s producer, Quincy Jones and experience working with him for so many years, gave me enough background to know what needed to be done. Armed with the fabulous Dutch, Metropole Orkest to help me, and after more re-writes than I can recall, we were able to give Ashley what he was looking for. It feels good to have worked so hard on such a fulfilling experience."