Hyenas

Original Composition | Client: Barnardo's / Agency: FCB Inferno

Bullies take the form of a sinister clan of hyenas in this compelling commercial for Barnardo's, exploring what it's like to be a schoolchild targeted by bullies in the smartphone age. 

The campaign aims to raise awareness of Barnardo’s mental health services and bring to life the serious challenges faced by young people today.

Directed by Sam Brown, Rogue.