ICE

Original Composition | Client: Emirates / Agency: Hogarth

Emirates invites global travellers to "Fly Better" with the launch of its latest campaign "Ice", celebrating the airline's award-winning inflight entertainment system.

We were asked to create an original composition that follows the fantastical journey of the cabin crew, who dance their way from Bollywood to Hip Hop - each one representing the superior and diverse range of content on "Ice".

The film was directed by renowned Michael Gracey of the hit musical feature 'The Greatest Showman'.