Music Supervision | Direct: Zara / Production Company: Petronio Associates
Collaborating with our friends at Zara and famed director/photographer Ezra Petronio, we sourced four rising musicians to help launch the fashion retailers new fragrance range ‘Improbable’ and embody the personality of each fragrance.
Fragrance 001 'Somewhere Nowhere' (above) represents freedom and radiance. We landed on this track by fresh, indie, new wave band from New Zealand, Daffodils. Check out the rest of the series below.
002 'Sense of Glam' is about self confidence. Music by George Kaplan Conspiracy.
003 'Cotton Kiss' is about cuteness. Music by Evvol.
004 'Me & My Selfie' is about self expression. Music by Night Beats.