Life Saving Lingerie

Music Supervision | Client: Coppafeel x Boohoo / Agency: AMVBBDO

The breast cancer awareness charity, Coppafeel! has teamed up with online retailer Boohoo to create a range of potentially life-saving bras! Concepted by AMVBBDO, the ‘Life-Saving Lingerie’ comprises of three bra designs, each featuring different patterns for women to follow when checking their breasts. Washing labels inside the bras will also describe the other symptoms you should be aware of (other than lumps) when you perform your check.

We were thrilled to be a part of this life-saving initiative by offering our music supervision services to source a vibrant and empowering track for the promotional film, which sees a diverse cast of young women, modelling the bras and demonstrating how to use them. We landed on a great track by the talented Mavi Phoenix ‘Aventura’ to support the strong visuals, whilst keeping the tone fresh and upbeat.

Directed by Amy Becker-Burnett, through Radical Media.