Original Composition | Client: Dove / Agency: Havas Helia
The #MyBeautyMySay campaign empowers women to define beauty on their own terms. Dove have set out to be a pioneer in redefining how women and beauty are portrayed in the media. Featuring the stories of Heather, a boxer from Brooklyn, who is constantly told she's too pretty to fight. Then there's Jessica, who as a girl was told that only skinny girls could dress well. Today, she is a fashion icon who uses her blog to show that size doesn't matter when it comes to style. These and others encourage women everywhere to stand up for their own beauty. Dove stepped into unfamiliar territory, asking us to push the boundaries of the brands guidelines and how they have traditionally used music; resulting in us creating a soundtrack that is edgy and contemporary, redefining the sound of Dove.