Pepsi Sustainability

Re-Record | Client: Pepsi | Agency: El Ruso De Rocky / Blur Films

Pepsi has launched its new rPet bottle, made from 100% recycled and recyclable plastic, with a unique campaign made by El Ruso De Rocky and Blur Films, currently airing in Spain. 

The film is unprecedented in turning attention away from the drink itself to the empty bottle, in what El Ruso De Rocky’s co-founder and ECD, Lucas Paulino, calls ‘the most spectacular and unexpected drinking shot in the history of Pepsi.’

Emphasising the theme of new beginnings, we produced a re-record of the Bricusse and Newley classic emancipation song, Feeling Good, popularised by Nina Simone, with Bristol singer Badliana providing a modern take.