Play With Time

Music supervison | Client: Martini / Agency: AMV BBDO 

Directed by Autumn De Wilde, Somesuch. 

Martini pulled out the big guns for a new campaign, ‘Play With Time’, designed to pay tribute to its Italian roots, which unfolds in sun-drenched Roman streets. Adelphoi were briefed to find a track that perfectly complemented this timelessly stylish, subtly cinematic and uniquely Italian film. 

The track ‘Via Con Me’ by revered Italian singer, pianist and composer Paolo Conte suited the spot’s classic feel to a tee. We felt that his grainy voice and the upbeat nature of the music captured the spirit of the film, which has a sense of glamour and charm.