R-EA Collection

Re-Record and Sound Design | Client: Armani x Hypebeast

Emporio Armani and Hypebeast collaborate to create a powerful dialogue between body, object, and space. 

Four contemporary dancers explore the mechanics behind creating Emporio Armani's new RE-A Capsule Collection, made to disrupt the fashion industry with a fully transparent and traceable collection made from recycled, re-generated, and organic materials. 

We re-recorded Erik Satie's timeless piano piece, 'Gymnopedie No.1', and juxtaposed its beauty with harsh industrial sounds inspired by the sounds from Armani's factories in Italy. 

Directed by Britt Lloyd, Radical Media.