Re-Record | Client: KFC / Agency: Mother
KFC’s 'Roll Together, Feast Together' features a totally live musical performance of Sam Cooke’s 'Good Times Roll' - no overdubs, no edits, no auto-tune.
After recording a demo version of the song with a session singer and a range of body percussion we brought in the cast and choreographer to work on how practical it would be to perform. Turns out, not very! So with their input we created a simpler version over the two week rehearsal period.
All vocals and body percussion were recorded live on set. The cast all wore hidden radio mics, three of the six also had in-ear click track. We also set microphones throughout the room to capture the natural ambience from the performance.
To the best of our knowledge this is the first UK commercial to feature a totally live musical performance!
Directed by Jake Schreier, Park Pictures.