Following the work we did with The David Agency and Ogilvy & Mather Brasil last year for the Immortal Fans project (Cannes Grand Prix winning work donchaknow) we were asked to get involved in this new and equally pleasing campaign. Simple stuff really... Brazilians are not good at checking out their skin blemishes and moles. Tattoos are very popular in Brazil. Tattoo artists can be trained in basic techniques to help people spot early signs of skin cancer. Brilliant- a brand's money well spent. More of this please.