Music Supervision | Client: Lays | Agency: PepsiCo
Adelphoi have teamed up with Lays once again to bring an all-time classic anthem to the screen. Working with the brand in Warsaw, we licensed Fleetwood Mac’s seminal track, Everywhere, for their new campaign, The Call, which is airing across Eastern Europe and Eurasia. The spot is wholesome, intimate, and playful, centred on the ever-familiar dynamic of a group of friends enjoying a cosy night in in-front of the TV, with a big bag of Lays crisps. When disaster strikes, in the form of an empty bag, a prank call lures one of the protagonists away to the kitchen, and to a fresh pack of Lays. Everywhere is one of pop music’s best loved hits for good reason: it’s both optimistic and yearning, driving and dreamlike, playful but perfect. Most of all it embodies a sense of connectedness and belonging, it makes everywhere feel like home.