A podcast about audio branding by Adelphoi Music and AW360.
Hosted by Jamie Masters.
This episode is the first of two about McDonald’s.
You can’t talk long about audio branding without coming up against McDonald’s. Their current audio identity has been in use since 2003, and is instantly recognised the world over. Right from the outset they made a point of rearranging their theme in different styles, on different instruments, with a new variation for each ad. That's a risky strategy for a brand identifier, as Jamie argues: so how did McDonald's make it work for them so successfully?
In this first of a two-part deep dive into one of audio-branding’s outstanding success stories, Jamie Masters explores McDonald’s musical world, and shows how the sophistication of their current strategy draws on decades of experimentation with branded jingles in their early years.