Thirsty For More

Pepsi – Thirsty For More

Turning a French classic into a fizzy global banger..

For Pepsi’s bold new global platform Thirsty For More—a love letter to unapologetic choices—we were asked to cook up a musical centrepiece with equal parts drama, joy, and goosebumps. No pressure, then.

Enter Édith Piaf. Well, not literally (she’s busy), but her timeless No Regrets—re-engineered, turbo-charged, and sprinkled with Pepsi sparkle. Adelphoi took the reins, roped in Abbey Road, and convinced 18-year-old Siena to belt her heart out in front of a 37-piece orchestra. Strings? Check. Harp? Check. A choir of angels on standby? Nearly.

The result? Less “wistful reflection over a glass of wine,” more “hair-dryer set to max while cracking open a cold Pepsi.” Siena’s voice gave the track a shot of youthful honesty that transformed Piaf’s mood from “bittersweet nostalgia” to “absolutely no regrets, actually—pass me another can.”

With music front and centre, No Regrets didn’t just support the film—it floored it, hit turbo, and took it for a joyride. Bold, cinematic, and unapologetically Pepsi.