Music Supervision & Sonic Branding | Client: Nando's | Agency: New Commercial Arts
Nando's entrusted Adelphoi Music to find the perfect sound for their new national campaign, and we in turn chose a track produced by British producer Mina, featuring vocals from collaborator and vocalist Bryte. "See Something" draws influence from South Africa, Ghana and the UK, connecting the dots between amapiano, Afro house and UK Funky.
Developed by the creator and director of the cult Netflix Original Series 'The End Of The F***ing World', Jonathan Entwistle, the film uses the voice of the narrator Eddie, who talks his mates through a memorable night at Nando’s. The film sees cameos from some of Nando’s famous fans including England footballer Bukayo Saka, Instagram icon Grime Gran, TikTok chef LetsMunch and music artist Niko B.
As well as the film launch, Nando’s has also unveiled its first-ever sonic logo, inspired by the brand’s Southern African heritage and its iconic ‘Afro-Luso’ music playlists in restaurants. Adelphoi hand-picked artists Onipa to create an authentic mixture of pan-African traditional and contemporary styles, closely aligned with the strategy and spirit of the brand.