On the surface it's an ad. But there's a lot more to this Vodafone 4G TVC than meets the eye.
Working with songwriter Max Brodie and singer Tom Rosenthal, we wrote and released the single 'Be Good' in conjunction with the launch of this European campaign.
And the results are quite staggering. The full length single has gained over 23.5 million streams, worldwide sales, 1.5 million YouTube views, 83K Shazams and it's even been synced on a German feature film.