Original Composition | Client: Qatar Airways / Agency: 180 Kingsday
The innovative new film created for Qatar Airways in celebration of their sponsorship of this year's FIFA Women's World Cup, features a mother telling her daughter a wonderful bedtime story. It is a flight of imagination and inspiration, in which she describes an amazing new land where women’s football reigns, where players rule and fans from many nations gather to cheer.
We created an orchestral score that captures the enchanting essence of a classic children’s Hollywood film score. It was important for the music to start intimate and magical and develop into an epic, celebratory and triumphal finale. The look and feel is fantasy-like, and the music is epic and expressive, highlighting the dreams of both players and fans alike.
Directed by renowned director Ben Scott, the film encapsulates the emotion and optimism behind one of the biggest moments yet in women's team sports.
Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “Women’s football is bigger than ever before, and the FIFA Women’s World Cup France 2019™ is the place where the hopes and dreams of many fans and supporters come true. It is truly a wonderful celebration of the women’s game. Our new campaign expresses the excitement of the many fans all over the world who will be watching the tournament as well as the tens of thousands who will travel to France to cheer for their national team in person. As an airline, we believe in the power of sports to unite people, and we look forward to bringing fans together in France this summer to take part in the most exciting event yet in women’s sports.”